Company sees Website as way to Increase Market Share and Better Serve Existing Customers
Clifton Park, NY – Ed Degenhart, Chief Operating Officer and Co-founder of Subsidium Technologies, the Capital District’s leading voice and data technology company, unveiled the company’s new website and announced that it is part of the firm’s strategy to increase market share and better serve existing customers.
“Subsidium Technologies was built on a solid foundation of professional relationships and referrals and now it is time to reach beyond those fundamental building blocks and broaden our approach by showing the market that we are truly and industry leader,” said Degenhart. “The new website will allow us to demonstrate to potential customers that we are truly the best company to address all their voice and data needs.”
Subsidium Technologies began implementing its new business development initiative at the end of last year. Working with a strategic communications and web design company, Subsidium Technologies is undergoing a total corporate makeover including an extensive refinement of its message, an entirely new website and a targeted sales campaign. The launch of the new website is the beginning of the company’s efforts to reach new segments of the Capital Region and markets across the US.
The first thing that jumps out when looking at the new website is the simplicity and the general intuitiveness of the site. The old site held way too much information that did not flow in a practical or customer-oriented fashion. The new website has a clear concise message that maintains the customer’s interest by providing the information they need to make a quick, but well-informed, assessment of the company. This is important in a world that is filled with endless amounts of information that all too often serves to frustrate rather than entice the customer.
“One of the interesting aspects of the new website is that it is geared towards increasing sales. The website helps promote sales by allowing potential customers to request a free communications assessment by filling out an online form, said John Bova, Subsidium Technologies, CEO. “Now-a-days, very few companies offer potential customers anything for free, but in our business it is an essential touch-point that often leads to significant sales and increased market share.”
The website is truly a modern-day storefront sitting on the web. It provides potential customers with the information they need to make an informed decision regarding their voice and data needs. From an outline of company services and solutions, to information regarding technology and carrier partners, the site is an excellent source of information. In today’s web-based world, customers will judge a company by its website; that is why it is critical to have a professional site that gets the message across in a professional manner. Things like customer testimonials, success stories, customer referrals, and latest news can help companies, like Subsidium Technologies, close the sale before the potential customer even picks up the phone.
“Most businesses know that retaining existing customers is just as important as getting new customers and that’s why Subsidium’s new website also serves as a tool for existing customers by providing them with secure, quick and easy access to all their contract and service information,” said Degenhart. “We think the new website provides our customers and potential customers a strong web platform that will help grow our business.”
Subsidium Technologies’ is a leader in designing state-of-the-art voice and data networks. With over two decades of telecommunications experience, they have helped save their clients millions of dollars in voice and data carrier costs while delivering unparalleled technology solutions and customer care.
Edwin H. Degenhart is the Chief Operating Officer and Co-founder of Subsidium Technologies, Inc. Mr. Degenhart is responsible for developing and overseeing Subsidium’s market strategy, sales, service delivery, and customer retention. John Bova is the Chief Executive Officer and Co-founder of Subsidium Technologies, Inc. and responsible corporate development and technology.